Robin Stratthaus is a long-term employee at Pepperl+Fuchs, a privately held manufacturing company. After completing his studies in economics and engineering he began his career at the headquarters located in Germany. He gained some experience in the logistics department, before relocating to the United States as the project lead for the implementation of an ASRS (automated storage and retrieval system) for a new distribution center in Katy, Texas. By now, Robin is responsible for Supply Chain Management in the Americas and Europe for Pepperl+Fuchs. As part of this role he is responsible for implementing the S&OP and End-to-End planning practices, including a new planning software at the company.