Better Understanding Your Customer to Inform Your Value Chain
8/23/2021 11:25 - 11:55
Understanding your customer 360 can help inform your value chain from design to customer.
With the proliferation of public social data you can understand not just general cultural/consumer trends, but trends relative to your customers and product with just a little data engineering and data science work.
The key is understanding the who, where, and when of the data in relation to your past so you can better predict the future.
As always, if working with first party data ensure you're doing it ethically, within any regulatory bounds and with transparency to your customers.
Executive Director Global Analytics & Store Segmentation
Sean MacCarthy is the Executive Director of Global Analytics and Store Segmentation for Claire’s Inc. Sean has worked in Retail, Operations, Supply Chain and B2B Analytics and Strategy for the last five years across the Home Appliance, Chain Drug Retailer and Fashion Accessories Industries with a focus on utilizing cross-functional data and insights to drive company strategies. He has been the “boots on the ground” cleansing the data and building the models, the leader in introducing emerging technologies and working with IT to implement them and the strategist who utilizes his team’s insights across their various functions to provide company direction. Prior to his corporate work, Sean was a Philosophy Professor whose area of concentration was epistemology.
He completed his Philosophy graduate work at Fordham University and his undergraduate work at Miami University (OH).
Sean resides in the Chicago, Illinois area with his wife and four children.