Better Understanding Your Customer to Inform Your Value Chain

8/23/2021 11:25 - 11:55

  • Understanding your customer 360 can help inform your value chain from design to customer.
  • With the proliferation of public social data you can understand not just general cultural/consumer trends, but trends relative to your customers and product with just a little data engineering and data science work.
  • The key is understanding the who, where, and when of the data in relation to your past so you can better predict the future.
  • As always, if working with first party data ensure you're doing it ethically, within any regulatory bounds and with transparency to your customers.

Sean MacCarthy, Executive Director Global Analytics & Store Segmentation, Claire's