Better Understanding Your Customer to Inform Your Value Chain

Understanding your customer 360 can help inform your value chain from design to customer.
With the proliferation of public social data you can understand not just general cultural/consumer trends, but trends relative to your customers and product with just a little data engineering and data science work.
The key is understanding the who, where, and when of the data in relation to your past so you can better predict the future.
As always, if working with first party data ensure you're doing it ethically, within any regulatory bounds and with transparency to your customers.