Lead Time as a Competitive Weapon

Geoff has managed many different functions within the Supply Chain area, including Supplier Quality, Customer Order Fulfilment, Warehousing and Logistics, but most of his experience is in Sourcing, Purchasing, and Planning. Geoff has worked with suppliers and customers in the electronics distribution industry for 17 years in the Americas, Asia, and Europe, dealing with some of their most complicated global supply chain challenges. Currently, he leads the Supply Chain area at Cree Lighting, a leading provider of LED lighting solutions to retail, transportation, and industry.