Estee Lauder’s journey into Digital Transformation, began with the typical challenges of many organizations - Given all the acronyms being thrown about (AI, MI, RPA, Robotics, E2E Visibility, Control Towers, Sense & Respond, etc.)
- Where do we start?
- Where do we go?
- What do we mean by Digital?
- How do we create the vision?
- Hear about how Estee Lauder determined their landscape (scope & scale); defined key capabilities, and established Key Enablers for a coordinated strategic view of the future.
Uwe Bräsecke, Vice President Strategy and Transformation, Chief of Staff, Estée Lauder Companies