Estée Lauder's Digital Supply Chain Strategy and Transformation

Uwe Brasecke, is the Vice President, Strategy and Transformation, Supply Chain Chief of Staff, of The Estee Lauder Companies, based in New York. In this role, Uwe is responsible for leading the development of our Global Supply Chain strategy in alignment with the respective Corporate, Brand and Regional strategies. He is also responsible for integrating Global Supply Chain activities with global functions, regional functions and brands to leverage scale and cost to maximize sales, profitability and market share. As Chief of Staff, Uwe ensures alignment across the Supply Chain Leadership Team and excellence in the operations of the supply chain. In this capacity he is responsible for a focused aenda of the Supply Chain vision, ensuring resources and energy is synchronized to accelerate Estee Lauder Supply Chain’s transformation and strategy execution. Uwe also leads the Digital Transformation within Supply Chain, collaborating across the End to End Supply chain as well as with key stakeholders across the enterprise, to help develop and deliver a more connected and synchronized Digital Supply Chain Network, delivering competitive advantage.